About The CVB


The Waco Convention & Visitors Bureau (CVB) was established in 1983. It is a department of the City of Waco, Texas, a municipal corporation. The CVB is responsible for marketing Waco and its partner cities in the county as a destination. The CVB also manages the Waco Convention Center and the Waco Tourist Information Center. The CVB has an Advisory Commission, appointed by the Waco City Council.

Waco has been a destination for visitors and conventioneers since the early days of its founding in 1856. In the beginning, the process of bidding for and hosting conventions was handled by the Waco Chamber of Commerce. In 1971, the Waco Convention Center was built, and as the years passed, the need arose for a staff dedicated to marketing Waco as a destination for conventions and leisure travelers.

Today, the Waco CVB is a dynamic group of professionals active in the travel industry.

Partner Entities

We work with all of these entities, as well as several others, on a regular basis.

Brazos Trail Region
Cen-Tex African American Chamber of Commerce
Cen-Tex Hispanic Chamber of Commerce
City Center Waco
City of Waco
Creative Waco
Downtown Waco
Greater Waco Chamber of Commerce
Greater Waco Hotel & Lodging Association (see below for officers)
Greater Waco Sports Commission
Hewitt Chamber of Commerce
Museum Association of Waco (see below for officers)
Waco Tourism Public Improvement District (see below for officers)

Greater Waco Hotel & Lodging Association – Officers 2021

  • Karli Fletcher, TownePlace Suites – President
  • Brittany Walker, Springhill Suites – Vice President
  • Justin Kuzski, Woodway Springhill Suites – Secretary
  • Donna Holdbrook, Holiday Inn Express & Suites Waco South – Treasurer
  • Erica Flores, Hampton Inn Waco South – Director at Large

Museum Association of Waco – Officers 2021

  • Erik Swanson, University Libraries, Baylor, President
  • Chris Dyer, Dr Pepper Museum and Free Enterprise Institute, Immediate Past President
  • Audrey Ladd, Texas Ranger Hall of Fame and Museum, Vice President
  • Kennedy Sam, Creative Waco, Vice President of Social Media and Marketing
  • Rebecca Nall, Mayborn Museum, Treasurer
  • Paul Fisher, University Libraries, Baylor, Secretary

Waco Tourism Public Improvement

  • Justin Edwards, Waco Hilton, Chairman
  • Raju Patel, La Quinta Inn & Suites, and Candlewood Suites, Vice Chair
  • Donna Holdbrook, Holiday Inn Express & Suites Waco, Secretary
  • Elaine Powell, Aloft Hotel, Treasurer