Tourism Research and Statistics

Waco Tourism Statistics

We provide these official statistics for your convenience. Please credit the Waco Convention & Visitors Bureau if you use these statistics.

NOTE: Attractions closed to the public on or before March 14, 2020, and remained closed through the month of April, 2020 due to the COVID 19 pandemic.


Waco Hotel Occupancy Rate vs. State of Texas


Waco Metro Area and McLennan County Travel Statistics

From the Office of the Governor, Texas Economic Development & Tourism

2019 Travel Economic Impact Overview – Waco MSA

  • Direct Visitor Spending – $630.0 million (up 1.6%)
  • Direct Employment – 6 thousand jobs (up 2.7%)
  • Direct Earnings – $169.9 million (up 6.4%)
  • Tax Revenue – $59.0 million (up 2.9%)

Waco Metro Area Travel Impact 2019 (pdf)

Waco Metro Area Travel Impact Comparison 2000-2019 (pdf)

McLennan County Travel Impact 2019 (pdf)

City of Waco Travel Impact 2019 (pdf)

WACO MSA stats – Travel Texas Industry Research Reports August 2020


State of Texas Travel Statistics

From the Office of the Governor, Texas Economic Development & Tourism

Prairies and Lakes Region Travel Impact 2019 (pdf)

Texas Travel Impact 2019 (pdf)

Click here to visit TravelTexas.gov