Tourism Research and Statistics
Waco Tourism Statistics
We provide these official statistics for your convenience. Please credit the Waco Convention & Visitors Bureau if you use these statistics.
NOTE: Attractions closed to the public on or before March 14, 2020, and remained closed through the month of April, 2020 due to the COVID-19 pandemic.
Waco Hotel Occupancy Rate vs. State of Texas
Waco Metro Area and McLennan County Travel Statistics
From the Office of the Governor, Texas Economic Development & Tourism
2019 Travel Economic Impact Overview – Waco MSA
- Direct Visitor Spending – $630.0 million (up 1.6%)
- Direct Employment – 6 thousand jobs (up 2.7%)
- Direct Earnings – $169.9 million (up 6.4%)
- Tax Revenue – $59.0 million (up 2.9%)
Waco Metro Area Travel Impact 2019 (pdf)
Waco Metro Area Travel Impact Comparison 2000-2019 (pdf)
McLennan County Travel Impact 2019 (pdf)
City of Waco Travel Impact 2019 (pdf)
WACO MSA stats – Travel Texas Industry Research Reports August 2020
Prairies and Lakes Region Travel Impact 2019 (pdf)
State of Texas Travel Statistics
From the Office of the Governor, Texas Economic Development & Tourism
Texas Travel Impact 2019 (pdf)
Click here to visit TravelTexas.gov