Tourism Research and Statistics

Waco Tourism Statistics

We provide these official statistics for your convenience. Please credit the Waco Convention & Visitors Bureau if you use these statistics.

Attendance numbers are reported by the following attractions: Armstrong Browning Library, Art Center Waco, Cameron Park Zoo, Dr Pepper Museum, Historic Waco Foundation, Lake Waco Wetlands, Magnolia Market, Mayborn Museum Complex, Texas Ranger Museum, Texas Sports Hall Of Fame, Waco Civic Theatre, Waco Mammoth National Monument, and Waco Welcome Center.


Waco Hotel Occupancy Rate vs. State of Texas

Data from Smith Travel Research

Waco Metro Area Travel Statistics

From the Office of the Governor, Texas Economic Development & Tourism

2021 Travel Economic Impact Overview – Waco MSA

  • Direct Travel Spending – $685.3 million
  • Direct Employment – 5,834 jobs
  • Direct Earnings – $180.1 million
  • Direct Tax Receipts Generated by Travel Spending – $65.6 million

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