Tourism Research and Statistics

Waco Tourism Statistics

The Waco tourism community continues to grow. We provide these official statistics for your convenience. Please credit the Waco Convention & Visitors Bureau if you use these statistics.

McLennan County Travel Statistics – 2018

From the Office of the Governor, Texas Economic Development & Tourism

Total direct travel spending in the McLennan County/Waco area has increased to $631 million, a 7.9% increase over 2017.
Total direct earnings by those employed in the travel industry locally increased to $162 million, a 2% increase over 2017.
Total direct employment is at 5,960 jobs, a .015 increase over 2017.
Local tax receipts from travelers totaled $11 million in 2018, an increase of .09% over last year.

Click to view Waco MSA Travel Impact Statistics

Waco MSA Executive Summary

Travel Texas Industry Research Reports August 2019 CITY of Waco

Prairies & Lakes Tourism Region and MSA Visitor Profile