Tourism Research and Statistics

Waco Tourism Statistics

The Waco tourism community continues to grow. We provide these official statistics for your convenience. Please credit the Waco Convention & Visitors Bureau if you use these statistics.

Statistics for October 2019 are incomplete and will be updated as soon as further information is received.

McLennan County Travel Statistics – 2017

From the Office of the Governor, Texas Economic Development & Tourism

Total direct travel spending in the McLennan County/Waco area has increased to $572.9 million, an 8% increase over 2016.
Total direct earnings by those employed in the travel industry locally increased to $144.3 million, a 3.8% increase over last year.
Total direct employment is at 5,700 jobs, which is unchanged since last year.
Local tax receipts from travelers totaled $9.4 million in 2017, an increase of 15.9% over last year.

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