Tourism Research and Statistics

Waco Tourism Statistics

We provide these official statistics for your convenience. Please credit the Waco Convention & Visitors Bureau if you use these statistics.

NOTE: Attractions closed to the public on or before March 14, 2020, and remained closed through the month of April, 2020 due to the COVID-19 pandemic.


Waco Hotel Occupancy Rate vs. State of Texas


Waco Metro Area and McLennan County Travel Statistics

From the Office of the Governor, Texas Economic Development & Tourism

2019 Travel Economic Impact Overview – Waco MSA

  • Direct Visitor Spending – $630.0 million (up 1.6%)
  • Direct Employment – 6 thousand jobs (up 2.7%)
  • Direct Earnings – $169.9 million (up 6.4%)
  • Tax Revenue – $59.0 million (up 2.9%)

Waco Metro Area Travel Impact 2019 (pdf)

Waco Metro Area Travel Impact Comparison 2000-2019 (pdf)

McLennan County Travel Impact 2019 (pdf)

City of Waco Travel Impact 2019 (pdf)

WACO MSA stats – Travel Texas Industry Research Reports August 2020

Prairies and Lakes Region Travel Impact 2019 (pdf)


State of Texas Travel Statistics

From the Office of the Governor, Texas Economic Development & Tourism

Texas Travel Impact 2019 (pdf)

Click here to visit TravelTexas.gov