Tourism Research and Statistics

Waco Tourism Statistics

The Waco tourism community continues to grow. We provide these official statistics for your convenience. Please credit the Waco Convention & Visitors Bureau if you use these statistics.


McLennan County Travel Statistics – 2017

From the Office of the Governor, Texas Economic Development & Tourism

  • Total direct travel spending in the McLennan County/Waco area has increased to $572.9 million, an 8% increase over 2016.
  • Total direct earnings by those employed in the travel industry locally increased to $144.3 million, a 3.8% increase over last year.
  • Total direct employment is at 5,700 jobs, which is unchanged since last year.
  • Local tax receipts from travelers totaled $9.4 million in 2017, an increase of 15.9% over last year.

Click to download these reports


State of Texas Travel Statistics – 2017

From the Office of the Governor, Texas Economic Development & Tourism

Click to view 2017 Tourism Statistics for the State (PDF)

Click here to visit Travel.Texas.gov


Analytics Reports for Feb. 1, 2017 – Jan. 31, 2018

Source: Adara Analytics (adara.com)
Impact Dashboard-Waco, CVB-Jan 31, 2017

Analytics Reports for First Quarter and Second Quarter, 2018

Source: JackRabbit Systems BookDirect (https://www.jackrabbitsystems.com/products/book-direct/)
jan-june 2018