Tourism Research and Statistics

Waco Tourism Statistics

We provide these official statistics for your convenience. Please credit the Waco Convention & Visitors Bureau if you use these statistics.

NOTE: All attractions closed to the public on or before March 14, 2020, and remained closed through the month of April 2020 due to the COVID-19 pandemic.
Attendance numbers are reported by the following attractions: Armstrong Browning Library, Art Center Waco, Cameron Park Zoo, Dr Pepper Museum, Historic Waco Foundation, Lake Waco Wetlands, Magnolia Market, Mayborn Museum Complex, Texas Ranger Museum, Texas Sports Hall Of Fame, Waco Civic Theatre, Waco Mammoth National Monument, and Waco Tourist Information Center.

Click here to view quarterly Information Center walk-in traffic demographics.


Waco Hotel Occupancy Rate vs. State of Texas


Waco Metro Area and McLennan County Travel Statistics

From the Office of the Governor, Texas Economic Development & Tourism

Estimated 2020 Travel Economic Impact Overview – Waco MSA

2020 Travel Economic Impact Overview – Waco MSA

  • Direct Visitor Spending – $475.6 million (down 24.5%)
  • Direct Employment – 5,100 jobs (down 15.6%)
  • Direct Earnings – $149.2 million (down 12.2%)
  • Tax Revenue – $47.3 million (down 19.8%)

WACO MSA stats – Travel Texas Industry Research Reports August 2020

For additional statistics, please visit: https://www.travelstats.com/impacts/texas